It’s a new year, and our organization has goals to accomplish and milestones to reach. We like to provide a focus to the year that helps us achieve those goals and reach those milestones.
Every year at Symmetry, we choose a word that provides that focus. In 2026, we’ve chosen the word “Fortify.” In a word, fortify demonstrates how we empower our agents and how they, in turn, protect their clients. It’s a fitting word to kick off 2026, and one we plan on using to make this year our best one yet!
Our word of the year — Fortify
Fortify (verb): To strengthen the parts of our business that will allow us to grow bigger, faster and healthier than ever. This is our word (and definition) for 2026! We intend for “fortify” to be woven into how we define success this year.
The distinction of fortification is an important one. In life insurance sales, it is not enough to only grow; strengthening one’s processes and support is also foundational to scaling a business. To that end, “fortify” is the perfect description for how we want to support our agents throughout their journey in protecting clients.
Fortify your foundation
Fortifying your foundation at Symmetry means positioning yourself for success. Fortify means in-depth training, such as product calls and webinars, training scripts tailored to specific products and lead types, and comprehensive training platforms that provide the knowledge you need when you need it.
When your foundation is fortified, everything else becomes easier. The confidence that comes from comprehensive training translates directly into better client conversations. The knowledge you gain from product calls and webinars means you can answer questions with authority and handle objections with ease.
At Symmetry, we support you from the ground level so that when challenges arise, you’re prepared. A strong foundation isn’t built overnight, but with the right training and resources, you’ll find yourself standing on solid ground ready to grow your business with confidence.
Fortify your success
Fortifying your success means leveraging every resource at your disposal. At Symmetry, you have access to a long (and growing) list of resources to build your success. Exclusive access to proprietary technology developed by our parent company, Quility, means a lot of the agent workflow has been automated and streamlined.
Whether it’s nurturing leads or illustrating the impact of a given financial product, it’s all made simple through a powerhouse suite of insurtech applications. The fortification this technological progress provides means that Symmetry agents have more time to be detail-oriented and craft meaningful human connections with their clients.
When discussing the intimate nature of life insurance services, there’s no metric more indicative of success than the lasting relationships between agent and client. Symmetry gives our agents the opportunity to achieve that success with ease.
Fortify their futures
Fortifying their futures is the heart of what we do. Every policy written, every conversation had, every objection overcome; it all leads to one crucial outcome: protecting what matters most to your clients.
Life insurance isn’t just a product. It’s a fortress against uncertainty. When you help a family secure coverage, you’re not just closing a sale; you’re building a financial wall that stands between them and an uncertain future. That’s the power of what Symmetry agents provide every day.
But fortification requires more than just a signature on a policy. It means asking the right questions to understand a family’s true needs. It means educating clients on coverage amounts that actually protect, not just policies that fit a budget. It means following up as life changes (new children, new homes, new careers) to ensure that the fortress continues to grow stronger.
The relationships our agents create are built on trust, and that trust is earned through genuine care for their long-term security. That’s the difference Symmetry agents make, and it’s why the work we do goes beyond the benefits of a commission check.
Fortify your future. Fortify theirs.
A fortified organization is a successful one, and it is our privilege to help our agents fortify their own success and future.
In 2026, it is our mission to build onto the meaning of fortify, whether that be with valuable resources to help our agents be more successful in the field, or with tech designed to provide more opportunities to create human connections — Fortify is how we’re labeling this year and all the success that will come with it. As we start this year, it’s time to ask yourself, where does fortify fit into your success?
