What is Symmetry Financial Group?

The nation’s leading independent insurance marketing organization (IMO)

Symmetry Financial Group (SFG) is the nation’s leading independent IMO with access to a long list of insurance carriers and agents working in all fifty states. Symmetry, as a subsidiary of Quility Insurance, provides agents with exclusive digital insurance products, revolutionary insurtech, a robust leads program and an award-winning culture. Agents with Symmetry leverage all of this to connect clients nationwide with life insurance solutions that fit their needs, all while building a career they truly own that will leave a lasting legacy.

Meet our Founders

Brandon Ellison

Founder & CEO

Brandon Ellison was born in Birmingham, Alabama and earned a Bachelor of Science degree in Accounting from the University of Alabama in 2000. In 2001, upon moving to Asheville, North Carolina, he acquired his insurance license and established a career as a life insurance agent. Brandon is focused on the execution of immediate initiatives and projects, modernizing current business processes and supporting technology solutions; general operational and financial oversight and planning; distribution strategy and execution.

Brandon’s expertise in financial markets, management, and business strategy has supported the rapid growth of an agent base spanning all 50 states.

Casey Watkins

Founder 

Casey Watkins was born in Asheville, North Carolina and launched his career in the insurance industry in 2001 when he achieved licensure at the age of 19. Drawn to the industry for its flexibility and earning potential, he strove to build a lucrative career that both supported and allowed time for his passions outside of work.

Casey is focused on the development and implementation of field divisional plans and their execution; agent and agency development and wellbeing; and coordinating strategic integration.

Meredith Ellison

Founder

Meredith Ellison was raised in Athens, Alabama and earned a Bachelor of Arts degree in Psychology from the University of Alabama in 2001.

Meredith is responsible for leading the Compensation Committee, EOS implementation, leadership and wellness initiatives within the leadership team and agent field force, as well as developing systems and structures to support organizational well-being. Meredith leads the company’s culture initiative, The Ripple Model, which focuses on amplification and belonging, well-being and personal growth, and community outreach.

Brian Pope

Founder

Brian Pope began his career in the insurance field after serving as part of an elite airborne unit in the United States military. He has served on the advisory boards of over a half dozen insurance companies and has been integral in the creation of over 20 innovative insurance products brought to the market by actively working with the actuarial teams, legal and compliance, and underwriting departments, as well as the product development specialists at more than a dozen insurance companies.

Brian is focused on envisioning and implementing the long-term and future-state technology and its business processes; strategic transactions, partnerships and ventures; and legal and regulatory matters.

Make connections at in-person events

Symmetry agents have several opportunities throughout the year to attend in-person events. From annual national conferences to agency-hosted events across the country, you’ll have a chance to connect with other agents and industry experts on a regular basis.

Create memories on trips across the world

Corporate and carrier incentive trips are held throughout the year and give our agents a chance to visit exclusive resorts, tropical beaches and relax alongside breathtaking views.

Symmetry’s Core Values

Relationships

Relationships matter, people come first

Honesty

We do the right thing even when no one is looking

Service

Being of service and doing good in the world

Growth

Relentless pursuit of personal growth

Teamwork

We work as a true team and strive to be a positive influence

Fun

We have fun and we get stuff done

Communication

Open, honest, and productive communication

Ownership

We act like owners because we own it

The Ripple Model® — A roadmap for creating wholehearted culture

Symmetry agents benefit from a unique organizational culture that strives to make an impact for our agents and their communities. The Ripple Model has three pillars:

Amplification and Belonging

Sharing our stories, offering openness and leading with curiosity — all in the pursuit of connection

Well-Being and Personal Growth

Living with intention and aligning with our highest selves so we may thrive

Community Outreach

Enriching lives and impacting communities through relationship, service and support
$2.5 million donated to community partners across the country.
$1 million donated to the Make-A-Wish Foundation (165 wishes granted).

Experience the Symmetry difference

We strive to give our agents and corporate staff an organizational culture that allows them to grow and learn in their professional and personal lives.

The connections we build with each other and our communities are a testament to that culture.

Related Articles

Brandon Ellison, co-founder and CEO of Symmetry Financial Group, was recently interviewed by Digital Insurance.
Our parent company, Quility, was named the winner of a Bronze Stevie® Award in the Customer Support Department of the Year category.

Start Your Journey.
Create Your Legacy.

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